ABOUT
US
Only when we sat down to write our story- we realized how rare and unusual it is!
We are Yarden and Naama, textile designers and partners in crime. All our lives we were in each other's horizon. It all started in our childhood, as we grew up together in the same small town, studied at the same schools and shared common experiences growing up;
Later on, we connected again while studying at the same preparatory school and academic studies, as we both attended one of the top design schools in Israel, Shenkar, at the same department and specialized in the same area.
And lastly, we even happened to work together in the same design studio post graduation.
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We didn't coordinate any of these, but as you can see, we walked through the same paths together. Our professional path, cultural background and family base is almost the same and yet we are so different, where each of us brings something completely different to the partnership.
Without intending or planning, we complement each other and it works wonderfully!
We began our journey without predefined rules,
knowing that we simply wanted to create and design together.
We called ourselves "Partnership in Process", believing that action would bring answers to our questions in the search for defining the studio. Without fully understanding or knowing exactly where we're going, the key was to take action.
Hence came our name - Práxi, which means "Doing" in Greek.
We relied on the process and continued to move forward, exploring everything that interested us.
And indeed, step by step, project by project, we now know that Práxi is a multidisciplinary design studio.
We offer three clear and defined services,
and in essence - we deal with everything that can be designed and beautiful.
SKILLS
Screen printing
Weaving
Embroidery
Knitting
Drawing
Illustrator
Photoshop
InDesign
Procreate
Fresco
We are always open for suggestions and interesting connections. We design with an open mind and embrace challenges!
DON'T BE A STRANGER